Tourism / Landing Page
Kajakownia Sulejów
Kayak trip landing - bookings and enquiries front and centre, the Pilica atmosphere in the first viewport.
Goal: more trip enquiries.
Outcome first. Then the layout.
My name is Jakub Kawa. I run Concretar: WordPress and Next.js sites for businesses that need calls and orders — not another mockup in a drawer.
How I can help

A site should earn before it impresses.
Response time
Live projects
Custom design
Direct team contact

Behind the brand
Jakub Kawa · Founder of Concretar
Behind Concretar is Jakub Kawa - years in IT, previously in systems operations and security in high-responsibility environments, including the public sector.
Today I design websites, stores, and automations around a clear business outcome: enquiries, sales, less manual work after launch. You talk to me directly - no sales layer and no forced IT jargon.
What we do
Every offer has a clear business goal - we do not build “pretty sites with no purpose”.
Websites
A brochure site, multi-page, or company site on WordPress or Next.js - clean, fast, built for SEO and quote requests.
Online store
Catalogue, cart, and checkout without plugin chaos. WooCommerce or headless - depending on sales scale.
Landing / app
A single page or light web app with one goal: booking, lead, or sale. Fast start, measurable result.
Growth
Search visibility, technical SEO, speed, and automations around the site - so it keeps working after launch.
Why it works
Business goal
Before we open Figma, we define: for whom, why, and how we will measure success.
Speed
The site should load. Not “look fast” - be fast.
Visibility
Semantics, meta, structure - from the first deploy, not as an afterthought.
Collaboration
No jargon and no fog. You ask - we answer in normal language, so you know what you pay for and what you get.
Tech stack
We pick technology for the project goal - from WordPress to Next.js and infrastructure built for speed.
Technologie: React, Next.js, TypeScript, JavaScript, Tailwind, Sass, HTML5, CSS3, Figma, Framer, WordPress, WooCommerce, PHP, Node.js, GraphQL, PostgreSQL, MySQL, MongoDB, Supabase, Express, Vercel, Docker, Git, Linux, Nginx, Redis, Firebase, Google Cloud, Python, Django.
Work
We only show real launches - with a clear business goal, no invented case studies.
Tourism / Landing Page
Kayak trip landing - bookings and enquiries front and centre, the Pilica atmosphere in the first viewport.
Goal: more trip enquiries.
Spirituality / Web App
Daily quotes and prayers - a calm, cinematic UX that builds a ritual of returning every day.
Goal: daily user engagement.
Trust
Before design starts, we know who should buy. Code and SEO come after — and they have to serve that.”
How we work with clients
We start with who should buy and what should happen after they land on the site. Only then do we choose layout, design, and stack.
A conversation about the business, audience, and goal. We define what the site should do.
Site map and content. What sits in the hero, what is in the offer, where the CTAs go.
A visual direction matched to the brand - not a generic template.
Code, responsiveness, speed. Tests on phone and desktop.
Deployment, baseline SEO, editing training. Then we stay in touch.
Categories, variants, payments, shipping - store map before design.
The path from product to checkout. No unnecessary steps.
Catalogue and product cards that sell - not just “look nice”.
Payments, inventory, email. A stack matched to sales scale.
Product migration / seed, order tests, monitoring after launch.
What should happen after use? Lead, booking, payment - we define the success metric.
We cut the wish list down to what truly unlocks value in the first version.
Flow sketch and key screens - before we commit to full code.
UX, front end, and back end in short loops. We show progress regularly.
Deploy, tests, fixes. Then we iterate based on real usage.
We look for tasks you repeat that eat time or create errors.
What to connect, what to leave to people, where quality control sits.
When visibility matters - technical audit, structure, and site speed.
Integrations, notifications, and tests on real scenarios - not an ideal day.
After launch you can see if it works. Then you add the next steps without rebuilding from scratch.
FAQ
Short and clear - no marketing fog.
It depends on scope: landing page, company site, or store. After a short brief you get a free quote with a range and a stack recommendation - WordPress, Next.js, or headless.
WordPress works well for content editing and classic company sites. Next.js - when speed, custom UX, and scale matter. We pick technology for the goal, not the other way around.
Yes: technical SEO is built into the project baseline (structure, meta, speed, schema). Broader SEO and growth work is a separate scope after launch.
You write about your industry, goal, and timeline - we reply within 24h with a proposed next step. No commitment and no canned “from…” offer.
Local businesses and e-commerce brands in Poland - from a simple brochure site to a WooCommerce store. We only show real launches, not stock portfolio filler.
No. We handle the technical side - you handle the business. We explain simply: what we propose, what it costs, and what the outcome should be. No jargon that does nothing for you.
Once we start the work, you get your own account. Quotes, contracts, and where we are in the build — in one place, not in an email thread from three weeks ago.
Let's do this together
Write what you need - we will come back with a concrete next step, no strings attached.